Sunday, July 22, 2007

Just Say No

To drugs. To sex. To smoking.

But a new study suggests when we tell kids not to smoke, guess what happens? They do it anyway.

So much for all those glitzy ad campaigns from the cigarette companies urging kids to quit. A few years back I'd seen some ads with cartoon-like corporate-head types plotting to make kids smoke, and laughing about them doing so. Such ads were supposed to be effective, but were quashed in negotiations with companies preferring the white-bread "Don't do that" approach.

So just say no amounts to just say yes.

And it may well have been planned that way. Can't we do this better?
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